5 cost-effective ways to market your business

Company Website:

A web site will do much more than sell services or products. A good website will tell potential clients what they need to know about your company and why your product or service can resolve their problems. It is not necessary to have a huge and elaborate site. What is necessary is that you present information that is helpful to the visitor in his or her decision-making. It doesn’t require tons of pictures or animations or flashing messages. It needs to be intuitive, simple to use, clear and easy to understand, and it must answer inquiries from the perspective client’s standpoint. A web page will also be utilized to retain existing customers current with latest products and/or services provided. Employ a reputable Cleveland web design company in your local region.

Possessing a mobile website helps make it quick for your possible customers to locate information about your products or services directly on their mobile device! These mobile web designs are easy to browse, download quickly, are very legible and custom made for a smartphone display! Did you know that over 70% of the world’s population currently has a mobile device? Mobile web is growing 8 times faster than pc based internet. Mobile devices outnumber laptops and desktop computers 4 to 1. Over 700,000 smarphone are being enabled per day! Mobile queries grew 400% last year and 50% of all queries are performed on mobile phone. Seventy percent of queries result in action within 1 hour. We design mobile websites that are meant for mobile phones and smartphone browsers. discover more about our Cleveland web design services.


Word-of-mouth might be one of the most overlooked advertising tools, but the truth is that any business, large or small, benefits from the positive word-of-mouth generated by a excellent reputation. potential clients that come to your company through the suggestion of a friend or co-worker are much more likely to turn into customers and to stay loyal customers. How can you build word-of-mouth? To start, deal with your customers well. Give them good reasons to want to inform other people about your company, product or service. Be a part of  networking groups  and Chambers of Commerce. And lastly, ask your present customers to tell others about their experience with your company. Just make sure it was a good encounter!

Press Releases:

utilize press releases to tell folks about new advancements in your business, or announce recent accomplishments, announce new products or services, an award your company has received, a large contract received, a recent employee or employee promotion, and the list goes on and on. The advantage is that press releases are no cost and, depending on the publication, spread the message to a big target audience.

Direct Mailing:

Direct mail is a cost-effective way to target your advertising. Build or purchase a list of potential customers that match your target demographics. Develop the list. Always be searching for avenues to add to your database of prospects. Don’t erase names because they did not buy the first time you sent them something. Add to your list. Then mail to that list often. Things to mail:

  • Postcards. Postcards are cheap to produce and mail and get the message delivered rapidly. You could utilize postcards to make company announcements comparable to a press release, but specific to your target audience.
  • Letters. One more highly overlooked advertising instrument, letters to current clients could help build loyalty. Letters to prospective customers can create a very specific targeted message. And letters, in general, convey a feeling of personal service.

Niche Advertising:

Discover what directories, trade and specialized publications, online and offline, are applicable to your profession, product or service and get listed.

Search for opportunities to promote in these specialized areas. The more your message is targeted to your specific audience, the better the return on your investment will be. Go to www.ClevelandWebsiteDesigner.com for all your web design needs.