Every time website design is mentioned, most people easily think of art-the look of the site, its colors, its photos and videos, its layout, and other related elements. Although this remains to be true until now, it is also important to point out that there is more in design that meets the eye.
Nowadays, web designers know that their job requires going beyond creative expression. Aside from rendering impressive and innovative designs, they also participate in making websites more visible on the Internet. They incorporate in their craft various strategies related to SEO or Search Engine Optimization.
Web optimisation has a lot to do with using search phrases and keywords that users are likely to use in searching for websites they need. SEO is used by designers as a factor in determining the best interface style, content structure, template, and layout, to name a few.
Designing with SEO in mind significantly contributes in a website’s pursuit of hits and visibility. It makes the website favorable to the search engines and thereby maximizes the opportunities to win audiences. Designers also enhance programming codes to make websites more searchable. They modify HTML and CSS codes so search engine crawlers can read and index the site’s content more easily.
Note that design that does not make use of SEO strategies is bound to get poor rankings in search results, no matter how fantastic the layout of the website is. There are millions of websites competing for slots in search engines, and obtaining high rankings is actually more demanding of time and hard work than what most people think.
Redesigning a website also involves a reassessment of content quality. Every website design should be appealing both to search engine crawlers and to Internet users. The content then, although richly peppered in keywords and phrases, should not sound like it is written more for robots than for humans. Site owners thereby should be open to either minimal or extensive content overhaul depending on the designers’ assessments.
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