If you are a normal IM marketer, then you would probably love to be ranked number one in Google for a killer term. Regardless of what site you’re running or what product you sell, you will benefit from organic search traffic. The trick is to be competent in your SEO, and that is where everything is determined. Many newbie Internet marketers fall into the trap of taking the blackhat SEO route, but one tweak in Google’s algorithm and all your rankings can come tumbling down. The flip side of the SEO coin are the various whitehat methods that far more people take advantage of in their web business.
I would also thinking about getting a membership for a site like SEOMoz which offers lots of easy to implement white-hat backlinking videos and blog posts. If you aren’t easily persuaded, then read any SEO Moz review out there to discover more.
At this stage of things, you cannot ignore social media anymore when it comes to search engine optimization. For starters, you can approach the whole off-page factors, or backlinks, differently with social media sites. The reason all this has come together is that sites like Facebook and Twitter are looked upon with favor by Google, Bing and others. What we are talking about is funneling traffic from the social sites to your own site and content.
Always try to remember that the search engines love websites that get updated regularly. Yes I agree, it can be a challenge to update your site consistently.
Just remember that old cliche that anything worth having is worth working for. When you focus all of your efforts on keeping your website updated regularly, you are going to see that your rankings will increase. It is not uncommon for the search engines to begin taking notice of you before anybody else does. However, this also doesn’t mean that you can update your site with whatever content you want. You need to make sure that you are putting in real effort to offer value to the people who visit your website.
Your content needs to be written for human readers and not for the search engines. This is the biggest difference between blackhat SEO and whitehat SEO. With whitehat, you compose content your readers will find appealing. Still, it’s important to find a way to infuse keywords into your content as creatively as you can. Every single step that you will take to helping your readers enjoy your content will help the search engines enjoy your content as well. It is automatically going to help you increase your rankings.
The rewards for doing SEO can be tremendous if you stick with it long enough to realize it. We promise you that you will not waste your time with whitehat SEO; whereas we cannot make that promise with blackhat. Just about anybody is able to successfully do this, and it simply requires you to make a decision about it. If you employ whitehat on your site for a few days and then turn back to blackhat, then your efforts can simply go to waste. You can always find little tricks and various methods that can help you out, so be on the lookout for it.