One really peculiar aspect of internet marketing is that since the past 15 years, roughly, tens of millions have managed to carve out full-time incomes, yet all these years rumors, myths, lies, and tall tales have spread about online marketing – well, today we’re going to have a talk with you about that.
The first internet marketing myth is that you can get a high search engine ranking, make sales and be very prosperous. Although thismay end up being logical, it does not happen this way every time. What really matters is if you do achieve a high ranking, what is your keyword? For example, if your niche market is garden, your keywords must be specific to get the attention of people what want to purchase gardening tools and not just information about gardening tools. The correct keyword to use in this scenario would be “learn gardening tips”; even though “gardening tools” would get plenty of visitors to your website, they wouldn’t buy any product. So always remember that SEO work should result in your website getting a lot of traffic from people that want to purchase your products.
There are very many who will tell say that you don’t need a professionally designed website to be successful. If that was true, then all the big, successful websites like Amazon.com wouldn’t give any preference to their website’s design. It’s not all about sales copy that converts, important yes, but there are design conversion principles at play too. The thing for all of us to remember is that your website or blog must uphold certain minimum amounts of usability and best design practices before you will get reasonable sales numbers. You have to show the world that when and if you’re selling a product, it’s backed by a professional marketer. In this area it’s really all about impressions and most importantly, first impressions. Millions of people design their own sites, however if you can afford to outsource it to a professional then that’s good.
Would you believe that some marketers think it’s ok to slap any old sales copy on their site and hope to make sales? But as we all understand and it’s common sense that in order to really sell a product, you’ll have to have the right message sent across. An article describing your product will not work, either. You’ll need some money to hire a good copywriter, so if you don’t have a lot then take time to shop around. However, if that’s not an option, the learn how to write it to some very basic degree, and look at sales letters to help you out. You can save yourself from painful and costly mistakes by simply verifying “advice” and things you hear – even do it with what you just read, too.
The author is a search marketing professional – who writes on varied home services related issues such as Orlando roof cleaning, Orlando tile roof cleaning and Tampa roof cleaner.