Are you totally happy with the performance of your AdWords ads, and maybe you could use a few good pointers? Great, because we’re about to share some effective methods that will have your ads performing much better than you thought possible.
Anyone who uses Google, for example, is hoping the words they use for search will get them to where they want to go. If you have been doing AdWords advertising, then we hope you understand the value of placing certain keywords or phrases within your ads. You need the very highest quality scores for AdWords, and that is why you need to do that. Your ad keywords will become bolded if the searcher uses terms that are also in your ad. Your keyword should be in the main title of the ad and as well as the body of it. No matter how creative you get with your ad, if you’re not getting conversions, then your efforts are not paying off. Make no mistake about it, you don’t have to be a super creative writer, you just need to do the basics very well. Simple but effecitve copy that follows the principles of copywriting is vastly more important than creativity. The most important part of your ad is your headline because it’s the ad for the ad. Get it? You can always test your headlines with and without keywords in the headlines. Some people will tell you to always do it, but it’s really a good idea to test – and it won’t hurt anything. Sometimes people get locked onto what they’re searching for, and that is why it can help to see the bolded keyword in a headline. You cannot use product or trademarked names in a headline or ad, but there could be other unique words people search for, we know they do, and that bolded in your ad may matter. Google pays you for being relevant, which is why it’s important for you to have the right keyword in your ad. Your quality score will be better, but more factors are involved with your actual click through rate.
We always recommend writing totally unique ads and not plagiarizing any one else’s ads. Of course there are a lot of PPC advertisers who outright just copy the ads from other people. What those marketers apparently don’t care about is learning to write good ad copy, but that is their choice to do that. Instead, you should try and adapt from these ads, instead of copying them word to word. Your aim should be to create an ad that gives results and the best way to do that is to write it in your own way.
People can steal an ad, but they are in the minority – and they cannot steal all of them.
Always avoid cute abbreviations in PPC ads; they are “not” text message ads. You need to create a great first impression and there’s never a chance for a good second one. You can kill your conversions fast by misspelling words, not using capital letters in the headline, etc. You can test this for yourself in a split test, and you’ll see firsthand what we’re talking about. Believe it or not, but in your title you can hurt your conversion rates if you don’t make the first letter of each word a capital letter. Make sure to run a spell checker if you must, just make sure you do it.
There are a lot of little tricks and things you can do to increase the conversions of your AdWords ads. It’s possible to have great success with PPC, and the key is knowledge, work, testing, and experience. Always stick with it and stay in the game, and don’t worry about mistakes or losing money – you will make mistakes, just be sure to learn from them. Take that to heart because it can help you regardless of what you do in business.
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