In the first part of this article series, I focused on the top three e-commerce marketing strategies I used to succeed online by using creative business strategies. I have been asked to provide more of these to my coaching clients, so I thought it best to provide a couple more.
1. Product creation. On a daily basis I review about 10 Google alert reports I receive on various Internet marketing niche categories that I cover with products and services. I review these to see what are the top topics which are being discussed. I use this information to create new information products.
2. Manage and study my statistics. There are a few statistics I regularly study to determine where I can make improvements.
a.. My article directory stats. I study which categories get the most sales. When I don’t have enough articles to have statistically significant sales data from an individual article category, I study the conversions per article according to category.
b My sales stats. I study which squeeze page each individual sale comes from. This tells me where to spend my money on advertising.
3. I prepare my offer for the day to my list. I like to stay a few days ahead on this, so that if I want to take a day off I can. On this note, I track every email I send out in an excel spreadsheet for a number of statistics using internet marketing tools, including open rates, click through rates, conversion rate to a sale, and dollars per subscriber emailed, dollars per open, dollars per click through, and dollars per email. This is incredibly useful information when I am looking for a good subject line for a new email. I simply go to the excel file, sort the emails by open rates, and choose one of the top ones.
Or, if I need to have a $1000 day, I go in and find an email that made me $1000 in one day, and mail that email to my different e-commerce marketing e-mail lists.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.
Want to learn more Internet marketing techniques on how to build a successful businesses online?
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